LOG FILE ANALYSIS AND CREATION OF MORE INTELLIGENT WEB SITES

Abstract

To enable successful performance of any company or business system, both inthe world and in the Republic of Croatia, among many problems relating to its operationsand particularly to maximum utilization and efficiency of the Internet as a media forrunning business (especially in terms of marketing), they should make the best possible useof the present-day global trends and advantages of sophisticated technologies andapproaches to running a business. Bearing in mind the fact of daily increasing competitionand more demanding market, this paper addresses certain scientific and practicalcontribution to continuous analysis of demand market and adaptation thereto by analyzingthe log files and by retroactive effect on the web site. A log file is a carrier of numerousdata and indicators that should be used in the best possible way to improve the entirebusiness operations of a company. However, this is not always simple and easy. The websites differ in size, purpose, and technology used for designing them. For this very reason,the analytic analysis frameworks should be such that can cover any web site and at thesame time leave some space for analyzing and investigating the specific characteristicof each web site and provide for its dynamics by analyzing the log file records. Thoseconsiderations were a basis for this paper