FEASIBILITY OF INVESTMENT IN BUSINESS ANALYTICS
Trends in data processing for decision support show that business users need business analytics, i.e. analytical applications which incorporate a variety of business oriented data analysis techniques and task-specific knowledge. The paper discusses the feasibility of investment in two models of implementing business analytics: custom development and packed analytical applications. The consequences of both models are shown on two models of business analytics implementation in Croatia.
information systems; decision support; decision-making; business analytics;packaged analytical applications