Proposing a New Term for Organizational Behavior Literature: Achilles’s Tendon Syndrome in Businesses
Keywords:Achilles Tendon Syndrome, Organizational Behavior, Service Sector Organization, Brand Value, Corporate Reputation
In spite of threatening external factors such as uncertain environmental structure and market pitfalls, the companies struggling with the difficulty of retaining the current customer and finding the potential ones should first realize the existence of “Achilles Tendons” within themselves. To prevent this potential problem, they should focus on the labor which can be a very substantial weak point and an important asset as well. Regarding serious problems arisen from labor force, this study proposes a new term called as “Achilles Tendon Syndrome” to be used in organizational behavior literature. Various theories from different disciplines such as medicine, psychology, physics, economics and sociology support development process of the term. Similarities and differences with other close concepts are also provided throughout the paper. The current study aims to inspire future studies by filling an important gap in the organization and management literature.