FEASIBILITY OF INVESTMENT IN BUSINESS ANALYTICS

  • Mladen Varga
  • Miljenko Vuković
Keywords: information systems, decision support, decision-making, business analytics, packaged analytical applications

Abstract

Trends in data processing for decision support show that business users need business analytics, i.e. analytical applications which incorporate a variety of business oriented data analysis techniques and task-specific knowledge. The paper discusses the feasibility of investment in two models of implementing business analytics: custom development and packed analytical applications. The consequences of both models are shown on two models of business analytics implementation in Croatia.

Author Biographies

Mladen Varga
University of Zagreb,Faculty of Economics & Business, Zagreb
Miljenko Vuković
Primera, Zagreb, Croatia
Section
Articles