FEASIBILITY OF INVESTMENT IN BUSINESS ANALYTICS

Authors

  • Mladen Varga
  • Miljenko Vuković

Keywords:

information systems, decision support, decision-making, business analytics, packaged analytical applications

Abstract

Trends in data processing for decision support show that business users need business analytics, i.e. analytical applications which incorporate a variety of business oriented data analysis techniques and task-specific knowledge. The paper discusses the feasibility of investment in two models of implementing business analytics: custom development and packed analytical applications. The consequences of both models are shown on two models of business analytics implementation in Croatia.

Author Biographies

Mladen Varga

University of Zagreb,Faculty of Economics & Business, Zagreb

Miljenko Vuković

Primera, Zagreb, Croatia

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How to Cite

[1]
M. Varga and M. Vuković, “FEASIBILITY OF INVESTMENT IN BUSINESS ANALYTICS”, J. inf. organ. sci. (Online), vol. 31, no. 2, Dec. 2007.

Issue

Vol. 31 No. 2 (2007)

Section

Articles